K–8 financial literacy ready for every classroom.
300+ ready-to-teach lessons and short videos — standards-aligned, mandate-ready, and proven to engage students while saving prep time.
Why Choose GenWe?
Clear and Accessible
Our lessons break down money concepts with simple, age-appropriate examples, making financial literacy easy to understand for every student.
Active Learning
Hands-on activities and real-world scenarios replace lectures, so students don’t just hear about money — they practice making decisions they’ll face in life.
Guided by Fund$
Each lesson is led by Fund$, a relatable guide who helps students connect money skills to everyday choices. Teachers tell us this design keeps students focused and eager to participate.
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Explore Our Curriculum
Aligned with National Standards:
Our curriculum is built to meet National Personal Finance Standards and Common Core Math Standards, giving students the skills and knowledge they need — all wrapped in lessons that are both meaningful and fun.
See the Impact of Our Program
Discover how our financial literacy program has transformed the understanding and habits of students just like yours. Here’s what seventh and eighth graders said in post-program evaluations after participating in the program:
What Our Students Are Saying:
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Valencia L, 8th Grade
Kayden W, 7th Grade
Amaya S, 7th Grade
“I feel like this program has influenced everyone in my class to go and start making financial goals that will help them in the future. I would absolutely recommend this program to another student or/and friend. I feel like every school should have a program like this to educate students on ways to help their future financially.”
“Before, I didn't understand anything about how to save money but with the program it helped me learn a lot of stuff, because before the program I was spending a lot of my money on unnecessary stuff like my game and toys.”
“I thought the program was really fun and helpful because I got a head start on how to save money better and I can set smarter goals for myself.”
Explore Our Exciting Books
Embark on a financial adventure with our colorful illustrated books! Designed for K-8 students, these books bring financial concepts to life with engaging visuals and practical lessons, making learning about money an exciting and memorable experience.
Kindergarten - 1st Grade
Introduces money basics and counting skills in a way that is engaging and suitable for young learners.
2nd - 3rd Grade
Focuses on budgeting and financial planning, laying the groundwork for responsible money management.
4th - 5th Grade
Covers essential concepts such as identifying needs vs. wants, saving strategies, and introduces the fundamentals of investing.
6th - 8th Grade
Explores comprehensive money fundamentals, including budgeting, saving, earning, spending, investing, and setting financial goals.
Tools for Engaging and Effective Financial Education
Teacher Guides
Elevate your classroom with our dynamic teacher guides! Packed with easy-to-follow instructions and interactive activities, these resources make teaching financial concepts not just effective but also enjoyable.
Family Guides
Bring the excitement of financial learning into your home with our engaging family guides. These resources are filled with practical tips and fun activities to help reinforce and expand on what your child is learning.